05 Feb 2009 - 10:22 am

Lui Magazine is the French answer to Playboy during the 60’s, created as soft-porn publication by French Journalist and photographer Daniel Filipacchi ( he is also the one who launch the French edition of Playboy and Penthouse ). Lui was really popular in France during the 70s and 80s and their covers were incredibly beautiful and original- see more cover here

Thanks to Lifelounge for the tip !