Everyday we buy millions of household products that are essentially chemicals in plastic bottles. And every one of them puts more pressure on our already fragile environment.
So when the World Wide Fund for Nature (WWF) called upon Leo Burnett agency to create an awareness campaign, they got rid of the plastic and the chemicals by creating a range of natural, alternative products for WWF called just*. Each was 100% natural and packaged using recyclable and biodegradable materials.
Using packaging to change perception the product design, lead by art director Bruno Nakano, reflected the simple, natural and organic nature of their idea and educated people on how to make the switch to a more sustainable alternative.