SAVVY Studio, based in Monterrey, Mexico, is a multidisciplinary workplace, where different areas of design come together, to create unique and unified experiences for their clients. One of the most recents projects is the Par La Roy Store, in Mexico City.
The shop is totally white, with some tones of pink, bringing in the identity of the brand. The micro grid-like floor gives an illusory apprehension of the total area, which is broken up using steel framing to highlight specific pieces in a very calculated and graphic way. In conclusion, Par La Roy is a great project, where brand, concept and product complement each other seamlessly in the space in order to bring a vision of new fashion trends to the consumers.
Written by Ana Rita Ramos