Could US Postal Service rebranding save snail mail from folding? I just stumbled across this outrageous idea by designer Matt Chase to rescue the original post. “Snail mail use keeps dropping, and now the U.S. Postal Service wants to save a bunch of cash by slashing Saturday delivery. Will a new look help rescue the agency?” In Chase’s rebrand he redesigned U.S.P.S, from stamps and letters to mailboxes, delivery trucks, and the agency website.
What do you think? Could a fresh rebrand get people going back to the post?