02 Oct 2014 - 9:49 am

San Francisco-based branding and design agency Character created the gorgeous visual identity of artisan bakery and café shop Voyageur du Temps. The goal was to develop an identity as beautiful and unexpected as the experience itself. Character’s studies explored the tension between the classic and the contemporary, the rustic and the refined.


The selected ?V? logo identity was inspired by a Roman numeral five, found on an old clock in a French train station. This speaks perfectly both to the café’s theme of time travel and its location?an old Los Altos train station.

The photography art direction is natural and real. It captures the care and craftsmanship of the baking process and emphasizes VDT’s reliance on traditional baking techniques and use of the finest natural ingredients.


Once the VDT design language was established, Character extended it across the website, product packaging, interior and exterior signage, menu designs, merchandise, staff uniforms and business applications. Character carefully sourced all of the production vendors to ensure that final deliverables exceeded expectations.

The cafe opened its doors to the public in March, 2014. Visit site at www.voyageur.com
More information and other work at www.charactersf.com