Yohji Yamamoto’s flagship is the latest store to hit Paris’ notorious Rue Cambon. Designed by Sophie Hicks, an architect and former stylist for Alaia, it carries both women’s and men’s collections. Special wood paneling lines the entrance, while seamless mannequins give the illusion of clothes hanging in the air. It’s a serene, luxurious environment with metal rails for the collections, and Japanese paper birds adding to the installation-like display. Part gallery, part Japanese inn, the flagship is spread over three levels and it reflects Yohji’s signature concept: The White Box. – via Dazed Digital
I love the way the clothes are displayed within the space leaving the visitor/shopper a clear path of navigation and enough individual space to reflect on each design.
11.03.08 – Just In – Secret Pictures from our Sources in Paris