14 Nov 2007 - 1:26 pm


Maybe you weren’t in LA when the Lichtenberg pop-up store began at New High Mart. The opening party was a success, but more importantly this bold experiment in retail marketing is taking off, especially with the recent Paper Magazine 24 Hour Pop up store.

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What does a Pop-Up store look like? For more pics, check out New High Martst Flickr Set.