Accidents involving collisions between motor vehicles and pedestrians remain a daily occurrence all over the world. In response, the designers created an arrow-shaped crosswalk that subconsciously persuades pedestrians to walk in the desired direction.


Human senses subconsciously prompt people to notice arrow signs and also tend to deter them from walking against an arrow-indicated direction. This applies to people of all ages, in all parts of the world. Leveraging this subconscious reaction by way of an arrow-shaped crosswalk design, the designers aim to help make crossings safer for pedestrians.


It could be said that this design concept stimulates not only the five senses but also people’s “sixth sense.” The designers have succeeded in creating a process that is understood intuitively by anyone, regardless of nationality, language or age.


Lexus Design Award