A gift from Cartier ~ Assouline published “les must de Cartier” and describe it: “1968—the year all certainties were shattered, it was in good taste to burn what one loved and to trample underfoot the values of yesterday. If, in this new world of dissent, luxury was no longer appropriate, the taste for beauty didn’t completely disappear.
No, luxury was not dead! It simply needed to be reinvented. In the midst of this new counterculture, which burned all belongings and luxury markets by creating a lighter that landed with the impact of a bomb – “Les Must” de Cartier saw the light of day. Hovering somewhere between tradition and modernity, Cartier’s lighters, pens, watches, glasses, jewelry, leather goods and perfume engulfed the world. Cartier justified luxury by offering a more perfect modernity. Protected by a panther-skin slipcase, this limited-edition volume invites you to visit the delirious parties that followed every new “must”.”
Flipping through the 400 pages images in this Cartier logo embossed leather bound, gilded paged, panther print covered slipcase of a book… i just relived the decadence of the late 60s, 70s, and 80s… and it looked like a hell of a lot of fun. Take a peek of some of my favorite pages on the next page… from a young christopher walken in bond flicks, to elephant polo, to warhol and studio 54… good times.